The Rumors You Head About Celebrities Existing Off the Island Are Not True
Britney Spears' restaurant NYLA may, like custody of her children, lasted only a brief time, but there are tons of other celebrities with venues around town just beginning to charge you $14 for a vodka rocks. There's Justin Timberlake's Destino in Midtown East; Jay-Z's 40/40 in Flatiron; Sebastian Junger's Half King in West Chelsea; and Bruce Willis' not-exactly-his, but his-for-promotional-purposes' Bowery Wine Company in the East Village. Curiously missing from Cityfile's map of celeb restaurants? Anything outside Manhattan, though it wasn't for lack of trying.
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No drink, anywhere, should cost more than $5. None. Nowhere. Anything else is just a ripoff. And why do actors and musicians with zero knowledge of food and drink and running a restaurant think they can run a restaurant, bar or nightclub? Most of these failed ventures that lamely rely on a celebrity name end up failing, and failing miserably. Note to entertainers: A restaurant, bar or nightclub is just about the worst investment you could possibly make. Didn't anyone tell you that real estate is one of the best investments to make? Or, considering the fleeting nature of fame, just banking your money and saving it for an inevitable rainy day? If you're not schooled in food or drink, then don't try and sell food and drink! It generally doesn't work.
Um…What 'bout Heath Ledger's place in Greenpoint? Yo?