If you're working in daytime at MSNBC, start counting your days. Or your hours — because you're the least respected part of NBC News, at least when it comes to Jeff Zucker's interests, and GE's shareholders. You're not making your parent company very much money, or enough to satisfy them when it comes to deciding who's gotta go to save some $40 million. And no matter how hard you try, your ratings and revenue mean little.

"Zucker does not give a shit about the ratings of the daytime news block on MSNBC," says a well-placed network insider. "The sales people are always telling this to the NBC News management. All they care about is MSNBC 'sales prime,' because that's where they think the money is. This in my view is so fucking stupid as to be unimaginable, but that's NBC U."

So what about MSNBC primetime? Peter Lauria called it "sacrosanct" in the Post this morning, but that's not entirely true, either, claims our source. Dan Abrams would've lost his on-air gig had they been able to sign Rosie O'Donnell. Tucker Carlson took a pay cut just to keep his job when his contract was renegotiated. And while MSNBC chief Phil Griffin has always liked Chris Matthews, he is "not happy about Hardball," says a source, and "finds it 'boring.'" Keith Olbermann, with his fat new $4 million contract and respectable ratings, it the only one who should be 100 percent comfortable. Not that folks like Matthews are going anywhere – let's not start that rumor – but it's possible they could lose some authority of their shows in an effort to reinvigorate them.