Justin Timberlake’s new reality show for MTV, The Phone, which he’s producing but not starring in, explains his reason for being at the network’s upfronts in New York today. But what the hell is this new show?

Like most decent American television, it’s a foreign rip off, this time from the Dutch. Debuting this fall, it’s a “real-life Bourne Identity,” in so much as two cell phones on opposite ends of a city will ring at the same time, and whoever answers has five seconds to agree to the terms of the game, before being sent on various missions around town, “guided by a mysterious voice and followed by a helicopter.” [E!]

In case this sounds familiar: Yes, this was also the plot to The Devil Wears Prada.

[Photo: MTV]