Hope you all have been reading up on Tina Brown/Barry Diller's new Huffpost-style aggregator-slash-news source The Daily Beast. Because unfamiliarity with Brown at this point is almost (exactly) like saying you didn't know who Arianna was five years ago: it is just not done in polite media circles.

But what you may not know is how deeply entrenched Tina and her famous friends are submerged in each other's works and how many fingers/pies there are to go around. For example: Tina's husband Harry Evans is one of those vague editor-at-large deals at The Week magazine, run by Felix Dennis.

So does Brown link to The Week on her site? No, that would be tacky. Instead, she has friend/famous person Sheryl Crow submit a soundbite to her Buzz Board section, "The Week magazine has been a necessity for me in keeping up with what is going on in the world of politics, news, and, of course, the odd gossip."

Ooh, that saucy minx. First Tina rips off a Philly rag's logo, and now she is practicing the media equivalent of insider trading? Next week: The Daily Beast gets questioned by Homeland Security for social espionage, surely. How else are they going to keep their numbers up?

Speaking of numbers: The Daily Beast is expected to burn through 18 million of Barry Diller's dollars in its first three years, and supposedly earn $10 million in advertising revenue. Though, wild expectations have always been Ms. Brown's thing.