This Is No Place for Fashion
“People want to know what athletes are wearing to and from the ballpark” insists ESPN The Magazine’s VP of magazine sales Steven Binder, which is why the sports mag will ramp up its fashion coverage, as if that’s an obvious next step. Hint: If it’s not Nike or Under Armour, readers actually don’t care. But advertisers might! They’ll just love that event you’re throwing during Milan fashion week.
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