This Is Why We Wanted The Strike To Ruin The Oscars
Advertisers Rejoice over their chance to further invade our souls

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To us, the Oscars are just one long tease. We prefer seeing who won the next day and judging what everyone wore in Us Weekly. But if you like meaningless awards and famous people in black tie, there’s no bigger evening.

And after the Super Bowl, there’s no bigger night for advertisers. They’re so glad that the writers resolved their issues so they can tell you about their safety features of their hybrid car:

The settlement of the writers’ strike means the show will proceed as usual — stars, red-carpet fashions and all. That alleviated the fears of more than a dozen blue-chip advertisers, worried that their elaborate — and expensive — marketing plans centered on the Oscars would be disrupted.

“We’re very, very happy the show’s back” to normal, said Aldo Papone, vice president for global advertising at the American Express Company in New York, an Oscar sponsor since 1996.

Surely, the writers are also very, very happy that their small web residuals enabled credit card companies to encourage more debt spending in this country.

Feb 22, 2008 · Link · Respond
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