Time Inc.'s Cutesy-Wutesy Magazine Subscription Service Lets You Rent to Own
Product Launches

Time Inc.'s magazine subscription Maghound launched (quietly!) this week, and new customers are welcome to begin signing up for a $9.95 monthly membership that entitles them to seven titles a month that will smarten up any coffee table or knapsack. Interestingly, Maghound doesn't offer any titles from Hearst, nor do they seem to have signed on titles like The Atlantic, Conde Nast's Wired, the much-envied The Economist, or school-appropriate porn rag National Geographic. The service is inevitably compared to DVD-rental service Netflix, which is famous for what it doesn't charge: late fees. Except Maghound works slightly different: You don't have to return the magazines, which means each one sent to you counts as a single-copy sale, while movie studios don't get to count Netflix rentals as individual sales of their DVDs. This also saves you the hassle of having to tape back in the pages you tore out when every album Blender reviewed reminds of your asshole ex-boyfriend, and that garbage should not be in print! Also:

In case you thought you would be able to pay just $7.95 a month for a five-title plan to get People, OK!, Us Weekly, Star, and In Touch all together — bad news :( Maghound only stocks People, which, in completely unrelated news, is published by Maghound owner Time Inc.

Sep 16, 2008 · posted by david · Link · Respond
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