Time magazine might have just launched its new on-sale date, relaunched Time.com and finally ignited a modicum of interest in the newsweekly business – see how we just covered a huge piece of news in one line? J-school education at work! – but the real bit of Time Warner news you're going to care about is the extension of a Paula Zahn segment. And you thought CNN had tired of the news anchor. Those silly reports, where do they come from?

Because the only thing apparently worth watching on Paula Zahn Now her gimmick bit for baby boomers "Life After Work," CNN plans to branch out on the segment to its website as well. A microsite is to be born, filled with "video clips from the show, expanded coverage of the subjects profiled, photo galleries and various interactive elements." Synergy, people!

But after gloriously failed Time Warner ventures like OfficePirates.com, it's certainly comforting to know the media conglom at last has found its sweet spot: old people.

Rejoice, CBS, you're not the only ones.