Like any diligent media observer, we spent part of our weekend watching CNN soak up the synergy in a special devoted to showing how Time magazine chooses its person of the year. The usual roster of names were floated: Rumsfeld, Ahmadinejad, Cheney, Pelosi, Obama, Gore. Then they devoted a few minutes to an outta-left-field idea: What if we named social media the Person of the Year, and in that realm of transparency and user-created content, went so far as to name "You" the Person of the Year? Our immediate reaction: Fire that asshat who had that idea.

And then came this.

And Time fell into the barrel of irrelevency, bad ideas, and another damn story on YouTube, MySpace, and what it means for the future of media as we know it.

Really, Rosie O-frickin-Donnell would've been a wiser choice. Also a better choice: A cover with an actual mirror on it, so when we stare at the magazine on the newsstand we have no plans of buying, we can adjust our mascara. And do a line of blow.