Joe Dolce, the former Star editor-in-chief who was ushered out with Bonnie Fuller, is trying to generate an income from DolceGoldin, the media strategy firm he formed with former MSNBC editorial director Davidson Goldin. His new agency's biggest client is none other than Oprah foe James Frey — and Frey's ability to get the media to come around to him, even writing positive book reviews about his latest effort, whether their doing or not, is great marketing for their little firm. It's also a chance for Dolce to shed his bad boy tabloid past, where he was all too complicit in the paparazzi-celebrity-magazine exchange, where cash changed hands for stalkerazzi pics, and everybody excused their behavior with "this is what the public wants" excuses. The same line drug dealers use!

Dolce, then, is advocating for some sort of union between the photogs, stars, and tabloids, where they can all work together for the same common goal: Selling the celebrity industry to the American consumer. But before Dolce can get there, he must first confess his sins:

The magazines and the media. For years I defended the magazines' position. As editor in chief of Star, I needed new pictures every week to keep drawing readers in. Of course, we at Star rarely actually employed paparazzi. ("We're not commissioning them," was the line we used. "We just buy them on the open market.") But this is disingenuous. The magazines claim to love their stars, to care about their weight fluctuations, to worry over their love troubles. Well if they really care, isn¹t it time to show some, er, love? Movies advertise "No animals were harmed in the making of this film." How many celebrity weeklies and tv shows can say the same about the stars they feature? Let's invite heads of photo agencies, the stars' PR agents or the stars themselves, top magazine editors, TV execs and web producers to sit and talk (no paps outside, ok?). My agenda, if I were leading such a summit, would include establishing a code of conduct that: -allows photographers to do their jobs, but establishes some limits so that stars have some hassle-free down time. –requires magazines to to buying photos that have been taken only by agencies that agree to these new guidelinews. (And by self-policing, magazines can also gain some free mileage by showing their readers they really do care about their stars as much as they claim.)