Bad news, New York Times! AdAge’s Simon Dumenco thinks you’re almost as passé as polyester shirts, “ironic” trucker hats and the impossibly un-hip buzzword, “fabulous!”

That said, only time will tell whether the Sulzbergers (particularly Arthur Ochs Sulzberger, Jr.) will start taking financial advice from a persnickety/omnipresent media columnist instead of his journalist wife and/or high-priced accountant.