What defines success? We ask ourselves this every day, but mostly in relation to our predictions on the Times most emailed list.

Last week we failed to place two articles. We were wrong about the Duke piece—turns out the Canon War is more interesting than rape accusations—and about the Amazon travel piece. But we hit the jack pot, or at least came close, in the magazine. Do We Really Know What Makes Us Healthy made it to number two, and is still on the list.

Despite the loses, placing an article in the top two counts as a winning week in our book.

This week offers no sure things. The secondary Magazine piece, How Do You Say “Got Milk” En Español?, has a lot of potential. Stories about advertising and Latin Markets usually do well, but with Times Select over, people might go crazy emailing each other about Maureen Dowd’s sex life. Three to one, this article makes the top five.

Our rule of thumb in Travel is that if it’s about Italy, it’ll be well-emailed. But this week has two pieces on Italy: one about Biking in Rome and another one about killing 36 hours in Bologna. The 36 Hour feature always performs well, but rich travelers love biking and Rome, so we're betting two to one that Rome will be in the top ten.

Oh Book Review—do you ever run anything that people want to email to their friends? The review of Israel Lobby and U.S. Foreign Policy has a chance. It has already raised a lot of controversy as being anti-Semitic and received a comment piece by David Remnick. Three to one, it’ll make the list, hovering around number 15.