Americans walking through the check-out aisle do, in fact, care how much they pay to read exclamation points attached to photos of Britney Spears on the covers of tabloids. Which is why, when Bauer upped by $1 the price of In Touch and Life & Style under pressure from wholesalers (who get a cut of the sale), newsstand sales dropped by a third. But that was two months ago, and customers have, at least in part, been drawn back to the incessant Brangelina coverage.

But with rate hikes planned across the celeb weekly board, how will the others fare?

Though nobody is confirming rate hikes, OK! is said to be going from $2.99 to $3.49 with its March 24 issue. Star will go up from $3.49 to $3.99, while American Media cousins Globe and National Enquirer go from $3.29 to $3.49. Us Weekly and People cost $3.99.

Fellow weekly The New Yorker, meanwhile, hovers at $4.50 per issue, holding steady the notion that one must pay a premium to feel cultured.