As TV Guide prepares to slash its rate base by a third (from 9 million to 6 million), it's also forced to reevaluate its relevance when most homes have on-screen guides and no use for the magazine's weekly reference charts.

The Gemstar title says execs are reevaluating the magazine's strategy (yes, they're finally getting around to it) now that viewers can find out when The O.C. repeats without getting their hands dirty with runny ink on cheap paper.

It's time they come to terms with what the magazine really is: Us Weeekly with black-and-white grids.