A day after Bauer inexplicably shut down production of Cocktail magazine, everyone (a.k.a. a handful of nerdy media types) is trying to figure out what happened to cause the future weekly's premature demise.
Some say distributors may have balked at the thin profit margins, which would make more sense had Cocktail not been priced fifty cents above glossy powerhouses In Touch and Life & Style.
Others say that Jane's folding was an impossible-to-ignore indication that obnoxious teenage girls would rather spend their allowances on cigarettes and fake IDs than print magazines these days.
And still others (because, apparently, a lot of people care!) contend that Bauer CEO Hubert Boehle was "less than thrilled" with the test issues of the mag. (Which is weird, because if anyone would appreciate a weekly version of Glamour-slash-Cosmo-slash-Us Weekly, it would totally be him!)
Either way, all we know for sure is we'll have to get our 'Cocktail' fix elsewhere. Fortunately, we're indiscriminate borderline alcoholics in walking distance of a Stop Deli.
I was told by a friend who worked at Cocktail for the past year that Boehle was pleased with the overall progress of the magazine. Apparently, the reason for closing was 100% distribution.
I heard it was because Helmut and the gang finally realized that EIC Maria Lissandrello is an utter twit.
i heard it was because cosmo already exists. duh.
[...] Is it wrong that we're more upset about losing non-existing Cocktail Weekly than we are about losing [...]
[...] Is it wrong that we’re more upset about losing non-existing Cocktail Weekly than we are about losing [...]