Oh, we should have known better. Once again, the Thursday Styles folks are recycling their stories.
Or at least they're burying the "this trend started a year ago" disclaimer in the middle of the article, and following up by saying the same thing that was said in the same column a year ago. From the April 28, 2005 Thursday Styles page:
On the downtown streets of New York, in the hipster hangouts of Los Angeles and on college campuses in between, the young and style-conscious are affecting a look that until recently could not claim to be either
Just a reminder, today's read something like:
It's a sign of the times," Mr. Martin said. "People are into beards right now." At hipster hangouts and within fashion circles, the bearded revolution that began with raffishly trimmed whiskers a year or more ago has evolved into full-fledged Benjamin Harrisons.
Apparently the trend is especially popular among advertising execs at music mags and the staff of Cargo. The April 28 article uses Cargo's style director Bruce Pask and Spin's advertising director Carl Kiesel as sources. Today, they quote Vice's advertising director John Martin and Cargo's EIC Ariel Foxman. Oh, yeah, and Bruce Pask again.
The bearded celebs in April were Luke Wilson and Matthew Mcconaughey, today, they are George Clooney and Hugo Weaving.
The only major difference was that today's article used the word "bushy" a lot more than last year's. Oh, yeah, and somehow they tried to replace the "punk" aspect with the appeal of looking like a lumberjack. We bet next year, the cowboys will get beards.
Shaggy Chic: The Call of the Semi-Wild [David Coleman, New York Times]
Paul Bunyan, Modern-Day Sex Symbol [Eric Wilson, New York Times]
Editorial Director
