Manhattan Media, owner of esteemed publications including the New York Press, Avenue, and Our Town, has purchased 02138, the Harvard alumni magazine that was all the rage this time last year, from The Atlantic’s parent Atlantic Media. [NYT] Not only are they boosting the number of issues from four to six (that’s quarterly to bi-monthly, to those keeping score at home), but there are grand plans to launch a website and start a social network around the Ivy Leavue school.

Um, yeah. It’s called Facebook.