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USA Today Renegs on Teen Pregnancy Ad


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If you opened The New York Times or the Post this morning, you may have noticed this ad for the Candie???s Foundation???s ???America, Wake Up??? PSA campaign, which aims to prevent teenage pregnancy and promote discussion among teenagers and young adults.

What you don't know is that the same full-page ad, featuring pictures of Jamie Lynn Spears and Bristol Palin, was supposed to be in today's USA Today issue, but was pulled editors for fear of controversy:

USA Today began by explaining that it did not want to offend its readers and subsequently changed and re-changed its position until ultimately rejecting the PSA late Friday afternoon claiming they downsized the paper and ???could not accommodate the ad.???

Not to worry though! A televised version of the ad will premiere during Gossip Girl on the CW tonight, a show about reckless sex and teen drug use that the publication has no qualms advertising.

Comments (2)
No. 1 · Key

You'd think that they'd be so desperate for the revenue they wouldn't dare turn away such a hight ticket ad. Certainly the possible 'controversy' would probably be good for circulation.

Of course they've guaranteed themselves a bit of free press by turning the ad down and those people offended by it in the other newsies might just flock to their pages in record numbers… maybe. Or something like that is probably what their crossing their fingers and eyes for right about now.

Posted: Oct 27, 2008 at 1:24 pm · @Reply · [Flag?]
No. 2 · malcolm

I kind of agree with pulling the ad. The spears child made a decision herself to become a public figure. As such, she's 'fair game'. The Palin child did not, and is not.

Posted: Oct 27, 2008 at 2:12 pm · @Reply · [Flag?]
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