With its revamped website and Graydon Carter's video introductions to each new issue, Vanity Fair clearly considers itself a major player in the Internet leagues. That VF grasps so desperately at each new meme, however, isn't a publishing industry triumph; it's a sad little whimper from inside Conde Nast, where they've been unable to trade up their celebrity currency for online relevance.

And then came "How the Web Was Won," the lengthy "oral history" of the Internet, which debuted online as the biggest piece of link bait yet. (You know how us Internet types like to link to things that talk about our own kind.) And with it, a Web 2.0 sidebar: "Blogoptican," which throws a few dozen Internet titles – many of them not even blogs – on a matrix, measuring them vertically between news and opinion, and horizontally between scurrilous and honest.

That Jossip appears toward the scurrilous pole is not so much an honor, but an expectation; of course we'd end up there.

And then there are the celebrity gossip titles, which generously populate the list, and go a little something like this:

Pink Is The New Blog: "Celeb news with a playful, naughty, and sassy twist. With a trov eof embarassing paparazzi shots."

PopSugar: See "Pink Is The New Blog."

Egotastic!: See "PopSugar."

The Superficial: See "Egotastic!"

I Don't Like You in That Way: See "The Superficial."