Vibe Celebrates 15th Birthday By Shrinking Like It's 85

'With a backdrop of rising paper costs and declining advertising, Vibe is downsizing. The hip-hop monthly will switch to a smaller trim size as it redesigns with the October issue, on sale Sept. 16. Vibe also cut its rate base, to 800,000 from 850,000 starting in July. … the size will shrink to 7.75 inches by 10.5 inches from 8.25 by 10.875, which will save costs, said Edgar Hernandez, Vibe’s publisher.' [MW]
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