Later this fall, when the sales data for Vogue's September issue is available, we might all have a good laugh about how terrible it did on the newsstand because Anna Wintour put Keira Knightley on the cover, even though when she appeared on the magazine last June, it was among the year's worst-sellers (405k newsstand). To be fair, Knightley was seen dressing an elephant in Louis Vuitton.

Or, you know, it doesn't matter who fashion books put on their September covers, because the sheer weight and thickness of that month's issues — the annual workout regimen of the fashion set — is the real draw. [WWD]