While both Rupert Murdoch and Mort Zuckerman want to be in the Newsday business, it's clear who staffers would prefer: the News Corp. fella.

More than half of those responding to the Press Gazette's informal poll said they want Murdoch because he's a "real newspaper" man.

Oh, and there's this: While Zell is on a nationwide tour of his Tribune Co. properties slashing jobs, Murdoch is, at least for now, staffing things up and beefing up coverage.