So, the Wall Street Journal's getting a new fashion bureau, eh? Good for them. We guess even the women forced to dress up in those ugly blue power suits really like to couture it up on the weekends for those rockin country house parties. And while the paper's new fashion coverage won't be its own separate section, it will have its own name, and articles that belong to it every day. Ooooh … ahhhh.

Why the sudden decision to include fashion on the least glam street of Manhattan? WSJ readers are rich, WSJ readers are thin from all that coke, WSJ readers want to pretend to be style setters. Oh, and this little factoid that we feel is highly unlikely. Or, at the least, amazingly surprising.

He added that the Journal readership purchases "more women's fashion items than do all the readers of the women's magazines — combined."

Journal readers buy more clothes that all readers of all women's mags combined? Interesting. One would think the highest selling women's magazine in the world, Cosmopolitan, would have at least a leg up, considering their global sprawl. And were over 100% sure Jessica Simpson, who makes up about 1/2 of all commerce in this country, reads plenty of women's mags … and not WSJ.

Then again, rich, lonely, overworked women are always buying $800 shoes, and $2,000 diamond bras, and all sorts of fashion luxury items to fill the voids in their lives. And Anna Wintour probably reads the journal.

JOURNAL'S FASHION ENTRY [Irin Carmon, WWD]