Upset that its TV network merger with UPN is paying off with dismal ratings for The CW, Warner Bros. now hopes by dumping its library of old hit shows on WB.com, it'll dye some of that red ink black. It could also signal the studio's readiness, should The CW fold, to launch a younger-skewing standalone WB network. Like it already had. You know, B.G.G.: Before Gossip Girl. [Mediaweek]