"Atoosa Rubenstein, former Editor-In-Chief of Seventeen, launched Fashionista today, a new edition to her recently unveiled online web venture on YouTube called 'Alpha Kitty,'" reads the press release. "Fashionista is a brand new video series aimed at discovering the next icons in fashion, hosted by the men and women that make up Atoosa’s clan of “Alpha Kitties” – fearless, fashion-conscious people who will pursue what they want." It makes sense, then, that they'd feature Faran Krenticil, editor of Fashionista.com, so as to not piss off those who've already adopted the brand name. [Alpha Kitty]