PRWeek had a quick chat with outgoing Radar staffer and incoming Portfolio blogger Jeff Bercovici, who some might know this website has a history with.

PRWeek: Do you have any tips for PR people, or things that annoy you?

Bercovici: [...] And the other thing I would say is, inevitably with the kind of coverage that we do, people are going to get pissed at us. I accept that, but I also pride myself on being able to maintain good relationships with people, even when I might have an adversarial exchange with them. And I would just say if you're pissed, or if your client's pissed, let me know. Because I will go back and forth with you all day. I will talk it out and try to come to a resolution and an understanding for next time. But I can't do it if you don't let me know you're pissed. That's when relationships go bad, when someone just stops talking.

OMG, it's like the Berc is speaking right to us.