What Will Really Get People to Stop Buying Magazines
 

It took only a six-figure investment, a Chinese engineer making a special battery, manufacturing gurus in Texas and Ohio, and sponsorship from Ford for Esquire to move forward with plans to turn your local newsstand into the flashing nightmare that is Times Square.

To celebrate his magazine's 75th anniversary, David Granger (claims to have) dreamed up the idea to produce an electronic cover. Now, it will be revealed, with 100,000 copies hitting newsstands in September with an embedded battery to power a slim display screen.

Reserving an exclusive license from E Ink (the same guys behind Amazon's Kindle), Esquire's flashing front will blink "the 21st Century Begins Now." Not only will the cover be 100 percent annoying, it'll also be eight years late — and, by the time you get around to fishing the issue out of a stack of unread magazines five years from now, vintage.

Jul 21, 2008 · 297 views (beta) · Link · Respond
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