This week in the "look who benefits from its cover star's spat of unexpected press" is Details, whose Jonathan Rhys Meyers cover can only be helped by his drunken Dublin incident, and GQ, whose new "Man of the Year" Kanye West cover will get a boost from mama's passing.

Though neither really trumps the publicity effect Marie Claire snagged with its July 2007 issue, which featured a spread about partying called "Party Patrol: How Lohan Can You Go?." Just as Lindsay Lohan was going into rehab.

Well, now, if Rhys Meyers goes into rehab again, well … it still won't be as awesome.