Nielsen plans on measuring out-of-home television watchers, like those who catch The Biggest Loser at the gym, a college basketball game at a sports bar, or The Office while working late at, um, the office. It's not clear how they're having their samples record the data, since the plausibility of accurately recording what you watched while you're sweating during a 5-mile treadmill run or getting hammered with your old frat buddies is, um, slim. Hopefully like your waistline is about to be.