Who WOULDN'T Want Adolph Hitler to be the Face of Their Brand?
Last week, it was the use of the KKK in an ad. This week, it's Adolph Hitler.
We get it: Copywriters are clever.
But please, someone, find us a branding expert that says, "Attaching your brand to something so widely considered putrid is a wise move."
"Some things get better with time"
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Editorial Director
Wine is well-known for the Long Tail marketing of its products due to the myriad of varietals and pallets. The ad is just a visual of things that get better over time (like the wine itself). Would you disagree with their accretion that a more recent portrait of Hitler being void is an example of “getting better over time?”
This ad, like the KKK ad before it, speaks to the dynamics of Simple, Unexpected, Concrete, and Emotional. Those are our basic principals… They took a risk – in the end – I think it was a successful risk.
As for making Hitler the “Face of their brand” – I think that’s an irresponsible assessment (at best). Hitler appears in one ad under the larger product promotion of “Things That Get Better Over Time.”
*Side note: I really do love Jossip - you're the only ones that seem to cover topics outside of the celeb spectrum (i.e. politics, marketing, etc).
I completely agree with Amber. I don't think they're making Hitler the 'face' of their product, just using his likeness in this one particular ad campaign. Yes, on first glance just seeing Hitler in an ad will spark peoples emotions, but when you actually read the ad and see the message I think it's a bold and dare I say, good ad.