Who's Going to Buy Chris Tennant's Guide to Rich People You Love to Hate?
Perhaps you've got $12 for wealth education

filthy-rich-handbook.jpg

Just in time for this season's hottest handbag, The Recession, it's The Official Filthy Rich Handbook. Written by Radar's Chris Tennant (ex-New York, Talk, Observer, and other publications devoted to rich people), it promises to inform you on "the perils of island-buying" and "why the wealthy swim nude."

The question, of course, is who will buy such a thing? Or even flip through it when it shows up in a gift bag?

Presumably, not the actual filthy rich, who already know how to be themselves, or have handlers to deal with such matters. And not anyone actually poor, who don't have the $11.95 to cough up, or they're already part of New York's inner circle, so they probably had a galley dropped off on their desk; either way, they're otherwise engaged, and thus unconcerned about whatever "The English Aristobrat" or "The Russian Oligarch" (two of Tennant's rich-people categories) are doing.

So who's the audience for this tome?

Why, it's the usual audience for wealth porn: middle-class New Yorkers in glamour industries who pretend to look down on people with million-dollar condos, but who secretly kind of wouldn't mind living in those condos, either.

A look at the "Customers Who Bought This Item Also Bought" list on Amazon shows the book's audience to indeed be secret strivers: A Privileged Life: Celebrating Wasp Style, All the Money in the World: How the Forbes 400 Make–And Spend–Their Fortunes, and the cringe-inducing title Bringing Home the Birkin all make appearances as also-boughts.

For what it's worth, New York blog punching bag Julia Allison models in the book as "The Heiress," even though she earns a scant six-figures from Star. Clearly, there's no threshold for making it on Tennant's radar.

May 21, 2008 · posted by david · Link · 1 Response
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  • Comments (1)

    No. 1 oliver says:

    Me thinks that no one reads this blog.

    Posted: May 22, 2008 at 1:22 pm
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