Why George Clooney's European Ads Are So Tame
 

Since 2004, George Clooney has been the face of Martini vermouth, his ads popping up on European television where he doesn't think American audiences will find him and realize, in addition to lending his name to charitable causes, he lends his name to corporate come ons. Here's his latest spot, which, like his previous ads, features Clooney with a moustache, an uttering the one word he knows in Italian.

But analyzing the ad under another context makes it more interesting.

In 2005, Britain's Code of Advertising changed the rules for liquor ads, requiring them not to link alcohol to "seduction, sexual activity or sexual success." However, romance and flirtation are allowed, which explains Clooney's PG chase of the object of his desire.

If this ad had aired in America, of course, you would've seen Clooney sealing the deal.

Another of his tame spots, below.

 

Jul 18, 2008 · 7 views (beta) · Link · Respond
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