Advertising behemoth Agency.com gets caught editing its own Wikipedia entry.

Before: “the vast majority of industry response to Agency.com’s tactic has been overwhelmingly negative. Many comments on YouTube have also noted that the positive comments that were made by YouTube members who have had accounts that, in many cases, werejust hours old, adding to suspicion that the positive “buzz” on the YouTube site was merely Agency.com employees patting themselves on their virtual backs”

After: “many industry responses to Agency.com’s tactic has been negative or sarcastic. While the video came under fire, the tactic was also praised by many in the industry including…”