"People like Zach and Cody, That's So Raven, and then Miley, so it was like my daughter just turned six, she just finished kindergarten and she knows all about High School Musical, which is really a tween Grease, if you think about it.

"Then what happens for these girls, their next installation is, guess what, The Hills. And they're just old enough to start watching MTV, they're hormonally in place, and they see these four young, beautiful girls who really in my mind are a continuation of a Disney princess, because they live in a world that most people will never live in. And, on top of that, you pick up the extra market of people who do live in that world who want to see themselves reflected back, like the fashion and entertainment people who kind of watch it like it's something like they can't really believe that they're watching, but they are watching and they're enthralled because they can't believe they're watching what they're watching but they're also narcissistic because they see their own world reflected back to them.

"And then there's a sub-group of people that are drawn in by their wives. And I know this because when I go out of town or something, people come up to me, like a 40-year-old guy who's an engineer who is like, "Oh, are you on The Hills? I told my wife that was you, I knew that was you." And I say, "Well why do you watch The Hills?" And he says, "I don't know, I like to watch TV with my wife and she started having me watch it."" [MB]