Remember when Conde Nast secretly launched Lipstick.com? Yeah, well, we haven't really checked the site since we broke that news … but, we still remember that Conde is pushing forward with their Internet expansion. Their next project? Flip, an online haven for teenie boppers with dreams of being the next Paris Hilton. (Well, actually it's tentatively, secretly, called Flip, but there's a chance Conde will flop on the moniker.)
With Teen People and Elle Girl moving to a new place online, and Atoosa Rubenstein ruling as the queen of MySpace, CondeNet will have plenty of glaring peers to give them nasty looks in the hallway and spread rumors about them.
The only difference is, Flip's readers will be "business minded" bitches, instead of indy rocker chicks or celeb junkies.
CondeNet, the division developing Flip, declined to comment, but the plans reveal a strategy encompassing not just teen girls' social world, but their inner creative worlds and outer sources of inspiration.
The materials indicate the site is aimed at business-minded teens, citing a survey that found 53% of teens want to be celebrities; 54% want to "go into business or sell something"; and 37% would like to be a fashion designer. (Even better, apparently: "A mere 15% want to be in politics or activism.")
Which should really help when it comes to Conde Nast using Flip to recruit the next crop of Teen Vogue interns.
Sneak Peek Into Conde Site Flip That Turns Teens Into Executives [Nat Ives, Ad Age]
Editorial Director
I would like to have an intership at Teen Vogue one day.
I have always been into studying fashion and doing interships around the world.
-Larysa
I do NOT think that the girls who join flip.com want to be Paris Hilton. I think the girls that are active on the site in fact will be more towards the creative, artistic type. I like the site, it helps me to express myself and practice my creativity.
—*correction*
I understand you referred to Paris Hilton in relation to girls that may be interested in being top in the business world or celebrities (?). BUT I don't think Paris Hilton should be a reference for that, because I feel that the majority of the girls using the site will not want to be the "next" Paris Hilton, instead they will want to be someone actually worth being a role model.