What's 1,300 words on how hard it is to be a blogger?

For the New York Times, it's an embarrassing Sunday front page story about how some of our kin work day and night to spit out the drivel heretofore referred to as "copy" just to satisfy our employers' post quota demands or our own innate need to fill the HTTP://WWW with endless commentary. Some of us blogger types have even suffered major health complications as a result of these sweatshop-esque demands, including heart attacks and death, which can also be triggered by scary monsters lurking in the night.

That's the Times' newspeg – the deaths of tech bloggers Russell Shaw (heart attack) and Marc Orchant (massive coronary), and the heart attack of Om Malik (survived) – neglecting the notion that some folks maintain perfectly healthy lives, albeit with recreational coke habits, to maintain this lifestyle. Nevermind that a story on, say, the fact that CEOs are still commanding exorbitant salaries while Americans investing in their companies suffer shareholders suffer affects a much larger group of people than the vain bloggerati, and might've served audiences better than hiding in the business section. But why leave yet another dramatic blog beat stone unturned?