Barack Obama revolutionized the presidential race when his supporters took to the web in unprecedented numbers to promote his campaign. YouTube, which didn't exist for the 2004 elections, was an influential factor in favor of the Democratic nominee: Think of Obama Girl's popularity and will.i.am's Yes We Can as the campaign slogans of the new media, as well as the new candidate.

But as it turns out, even previously computer illiterate John McCain is more than a little web savvy; his official campaign website drew an average of 1.2 million unique users last month, while Obama's scraped barely more than that with 1.3.

So who's to blame for the popularity of the Straight Talk Express' dot com success? Why, those fickle, conniving women voters, of course:

Women made up 58% of the video audience on McCain's site…The ratings service suggested the increase in women viewers resulted from the "Palin effect," McCain's naming of Alaska Gov. Sarah Palin as his running mate.

Still, 58% on McCain's site is less than the 63% of women who made up Obama's online constituents. Does that mean women are more likely to vote, or hold a stronger opinion this upcoming election than men? Or are they just more likely to use the web? Either way, this is a strong indicator that Palin should do the right thing and pose nude for Playboy in order to drum up the number of men interested in voting GOP this upcoming election.