Wonderbra Finally Makes The Effects of Its Product Much More Clear
So, nobody really understood this outdoor marketing stunt from Wonderbra. It was basically a pair of yellow lines printed in front of a subway track — the farther yellow line represents the regular caution line that passengers should stand behind, while the near yellow line represents how far back Wonderbra-wearers must stand because of the added, um, depth. Probably clever on the drawing board, not so much in real life.
So Wonderbra returned to another marketing tactic: the obvious.
Get it now?
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I know (as a woman) I should probably hate this - or, at the very least, find it offensive - but this is a brilliant marketing gimic; love it!
clever and brilliant!