Wonderbra Finally Makes The Effects of Its Product Much More Clear
 

So, nobody really understood this outdoor marketing stunt from Wonderbra. It was basically a pair of yellow lines printed in front of a subway track — the farther yellow line represents the regular caution line that passengers should stand behind, while the near yellow line represents how far back Wonderbra-wearers must stand because of the added, um, depth. Probably clever on the drawing board, not so much in real life.

So Wonderbra returned to another marketing tactic: the obvious.

 

Get it now?

Aug 11, 2008 · 0 views (beta) · Link · 2 Responses
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Comments (2)

No. 1 · Shannon

I know (as a woman) I should probably hate this - or, at the very least, find it offensive - but this is a brilliant marketing gimic; love it!

Posted: Aug 11, 2008 at 1:31 pm · @Reply · [Flag?]
No. 2 · buttercup

clever and brilliant!

Posted: Aug 11, 2008 at 1:56 pm · @Reply · [Flag?]
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