Wonderbra Finally Makes The Effects of Its Product Much More Clear / Jossip

Wonderbra Finally Makes The Effects of Its Product Much More Clear

So, nobody really understood this outdoor marketing stunt from Wonderbra. It was basically a pair of yellow lines printed in front of a subway track — the farther yellow line represents the regular caution line that passengers should stand behind, while the near yellow line represents how far back Wonderbra-wearers must stand because of the added, um, depth. Probably clever on the drawing board, not so much in real life.

So Wonderbra returned to another marketing tactic: the obvious.

Get it now?

Aug 11, 2008 · posted by david · Link · 2 Responses

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Tagged: Advertising, Wonderbra

Comments (2)

No. 1 Shannon says:

I know (as a woman) I should probably hate this - or, at the very least, find it offensive - but this is a brilliant marketing gimic; love it!

Posted: Aug 11, 2008 at 1:31 pm

No. 2 buttercup says:

clever and brilliant!

Posted: Aug 11, 2008 at 1:56 pm