It's no secret that couture models (a.k.a. glorified clothes-hangers) are putting their malnourished bodies under dangerous amounts of strain due to a steady regimen of chain-smoking, compulsive exercising and liquid dieting, as well as the misguided impression that a protruding ribcage is this season's "must-have accessory."

But now, a gripping ad campaign in the current issue of Harper's Bazaar showcases a new, heretofore undetected health risk for the elite supermodel: jaundiced yellow skin.

So far, this latest affliction (deemed "beyond glam" by fashion insiders) seems confined to high-fashion runway walkers and the pretentious designers who dress them, but there's no telling how soon it will spread to the pages of more lowbrow fashion advertisements, including (but not limited to) ads for Target, Contempo Casual, Dress Barn, H&M, and Sarah Jessica Parker's bargain basement line, "Bitten."

When reached for comment, bored, disinterested sounding fashionista types staunchly defended the new look, rolling their eyes and explaining in curt, matter-of-fact tones that, "Sallow is the new white."

More evidence of this shocking/controversial phenomenon, after the jump.

[via Fashionista]