You Could Fit All of Fox Business Network's Viewers Inside Madison Square Garden
And still have room for 14,000 friends

fox-bizznass-channel.JPG Not that we give too much weight to Nielsen numbers (except when we do) but the latest unconfirmed figures leaking from the TV ratings company suggest a mere 6,300 people are watching the very expensive Fox Business Network during any given weekday; CNBC attracks some 283,000. Nielsen, however, won't confirm those numbers because, while it agreed to monitor FBN's audience since its launch, the arrangement was to not make ratings figures public for the better part of the first year because they fell below Nielsen's own ratings threshold. (Thirty-five thousand viewers, or a one-tenth ratings point, is required.) Maybe offering a stock market wrap up report at a frickin' BAR was actually not what laymen viewers were looking for.

Jan 4, 2008 · Link · Respond
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