Does every alcohol company need to commission a study that says men don't want to see the Sex and the City movie? Or rather: Does every alcohol company need to latch on to the Sex hype by promoting some shameless "study" that concludes men would rather be, uh, drinking booze than watching Carrie, Miranda, Charlotte, and Samantha on the big screen?

Earlier today, Moosehead Breweries found 36 percent of men "will be drinking beer while watching the hockey playoffs on the night of the premiere."

Now comes a report from Canadian Club Whisky – "the liquor of choice for masculine, sophisticated and unpretentious men everywhere" – that claims "41 percent of men [said] they would not be caught dead in the theater on May 30th." Bet that percentage would go up if they could bring some Canadian Club inside the theatres, eh buddies?

N.B. Absolut, which benefited so much from Smith Jerrod's fictional "Absolut Hunk" ad used in the show, didn't bother trying to find out whether men didn't want to see the movie.