After spending millions on Super Bowl advertising, Budweiser wants to make sure it generates some ROI on its clever spots. Enter Bud.TV, a "DVD-quality" streaming video site that TV viewers will be directed to for "24/7" content, like "Webisodes, celebrity interviews, comedy, short films and consumer-generated content, even sports events."

But in order not to offend advocacy groups like MADD – and we're sure PETA will pick a fight, just 'cause – Budweiser owner Anheuser-Busch is implementing a nifty new age-verification system to make sure its visitors are of the 21-and-over variety.

A-B has reached a deal with Aristotle Inc., a Washington company that provides age-verification services in areas such as tobacco marketing and film ratings. Bud.TV visitors will need to provide their first and last name, date of birth and ZIP code—fairly standard procedure for access to Web sites.

But Aristotle will then conduct a real-time verification check, via a search of public databases, to ensure that the users are of legal drinking age. Users who are "cleared" can then create a password for easy entry going forward.

Or, when that system fails and visitors can't access the site, they'll resort to a simplified verification system, like asking you to type in your birthdate into an entry field. You know, like they currently do.