We’re still not sure what, exactly, luxury publisher Greenspun Media will be rolling out on Memorial Day, but chief Michael Carr believes his new online project will make the competition look like toddlers. “Yahoo, New York magazine may be doing a piece of it, but we’re doing the whole thing. We’ll invest in the infrastructure. That’s why it’s going to be a category crusher.” So, um, what is the Jason Binn/Niche Media partner cooking up? “An interactive portal of information,” says Folio, where each regional site will be a front door to “restaurants, sporting events, schools and ‘everything hyperlocal.’” Oooh, so like Citysearch? Throw up a few ads for Patek Philippe and insert a party photo section, and it’s online Gotham!