Young People Actually Read Business Magazines. Also, They Trust 'Em
 

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If you're a publicist or marketing trying to get your message to America's youth, what would be your best course of action: Surreptitiously edit a Wikipedia page about whatever you're pushing; book an expert to trump up your brand on a radio show; spam an online forum; get the kids talking about your gimmick on Facebook; or hound a business magazine editor until she agrees to plug you in a write up. According to "Edelman Trust Barometer 2008," an annual survey about trust, the youth demo is more likely to believe anything they see in that last option: business magazines. But if you don't have the connections to score a half-page in one of those rags, at least breathe easier knowing your official press release is still seen as more trustworthy than anything on YouTube.

 

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[Folio]

Jul 10, 2008 · 1 views (beta) · Link · 1 Response
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Comments (1)

No. 1 · Tattler

That's Two mistakes…..buying em and reading em. Most interviewers and interviewees have a self-serving agenda. Take the written and verbal stuff (Fox, Bloomberg & that other one) with a little salt….and a beer.

Posted: Jul 10, 2008 at 1:43 pm · @Reply · [Flag?]
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