Your Virtually Meaningless Airline Miles Can Be Donated for a Virtually Meaningless Cause

In an effort to aid those who were affected by the May 12 earthquake in China, Northwest Airlines is asking customers to donate WorldPerks miles to The Salvation Army – which is "actively participating in the disaster relief efforts to help survivors who are suffering from the loss of their homes, belongings and loved ones" – and plans to match donations up to one million miles.
From Northwest's WorldPerks Terms of Service: "Award travel has no cash value and will not be refunded."
Way to pitch in, guys.
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