Listen, we all know Kevin Smith is full of shit when he says that it was an "unintended" side-effect of the title of his newest feature that everyone would get all up in arms about it.

From the posters that were banned in America because they featured Elizabeth Banks and Seth Rogan with their heads in each other's crotches, to the inflammatory second posters that just featured stick figures as a big "fuck you" to the MPAA and caused MGM to drop out of the distribution deal, to the title of the friggin' film, Zack and Miri Make a Porno, Smith seems driven to out-Apatow Apatow and remind him who the original crude boys club with a heart filmmaker is.

Whatever. The problem with Kevin Smith is, we've all been down this road before (Dogma) and we know where it leads us (back to Jersey Girl):

In all, more than 15 newspapers and several televisions stations and cable channels refused to run commercials using the word "porno," and some opted to abbreviate the title to "Zack and Miri" in advertisements, says Gary Faber, Weinstein's executive vice president of marketing.

That was also the view of Philadelphia deputy mayor Rina Cutler, who rejected the posters before they could even appear on bus shelters in the city. "Zack and Miri can make a porno, but not on my bus shelter," she said in a telephone interview.

The public outcry has left the film's director and distributor flabbergasted. "I can't believe this is happening in the 21st century," says Mr. Smith. "When was the last time you saw a porno with the word porno in the title?"

Whoops Kevin Smith. You are angry that children won't be able to get the subtle nuances between pornographic films, and movies that feature the word "porno" in them, but are actually just riffing on long-held cultural taboos about what's acceptable in this culture (violence, drug use) versus what is not (the act of sex). It's almost like no one remembers what a breakout filmmaker you were after the seminal Clerks or something!

Conclusion: This movie looks good, but Kevin Smith is a sycophantic dick. He couldn't have just changed the title of the damn movie? No, because that wouldn't involve any controversy, a.k.a. free advertising.